September 28, 2009
//
No Comments »
Are you missing out on one of the best marketing tools out there because you think it’s going to be hard to set up? It couldn’t be easier to set up and send out an email newsletter campaign. Here are some tips on getting your message out there and getting readers to come back. Exposure to your target audience helps to establish your brand and increase sales.
Have a Great Format
Making your newsletter look good is easy today with the different programs that are out there to help you build and send out your newsletter. With programs such as iContact, Aweber, 1 Shopping Cart and Constant Contact it couldn’t be easier.
Create Readable Content
We’ve all done it, you sign up for a newsletter and then inevitably you read it once and then either unsubscribe from the newsletter or you just delete as soon as you receive it. To make sure that you keep readers and grow your list make sure your write about what your target audience is interested in, make sure it’s fun and informational and make it personable so that readers can connect with you and your brand.
Leave Your Calling Card
At the bottom of each article make sure that you offer readers a short biography, your website address and all contact information. This way you can make sure that if they like your stuff they can contact you.
Let Readers Be Heard
Make sure you let your readers let you know what they think. Making sure that your readers know that they are valued for their opinion is a great way to keep loyal followers.
Offer The Reader Something
Leave the reader with something, a coupon, a discount or a promotion. No matter how small the offer, you will be surprised how many readers will save your email and actually use it! You can also track how well certain coupons an promotions do and improve or change future newsletters.
If you aren’t doing a newsletter and would like too but too busy, you can always turn to a virtual assistant to set up, maintain and even write them for you. So what are you waiting for?
Posted in
Marketing, Small Business
September 5, 2009
//
No Comments »
Facebook, Twitter, YouTube, LinkedIn. We’ve all heard of them but have you been using them? If not you are missing out on a valuable resource for your business. The main reason why you may not be using them is because you’re just too busy. This is a perfect time to bring in a virtual assistant. Here are just a few ways that you can utilize a virtual assistant to get your business online and socializing fast.
- Blogging – Have you virtual assistant write up blogs to post on your site. A VA can not only write a post and post it to your blog but can publicize your posts in several ways.
- Article Submission – Do you have articles that you’ve written but haven’t had time to submit? Have your virtual assistant do it.
- Twitter-Your virtual assistant can write up your tweets and schedule them for a week at a time so you don’t have to worry about it.
- Facebook – Have your VA send your friends and fans birthday greetings as well as posting upcoming events and specials.
- SlideShare – This is a fairly new application that brings PowerPoint and Social Media together.
- YouTube – YouTube is a phenomenon that is also new to the business world. Have your virtual assistant demo products, tape interviews, etc.
- Pod Casting – Consider yourself a radio host? Why not, have your assistant set up the show, book guests, write content.
Whatever platform you choose one or all of them you don’t have to go it alone. Social Media is more than just a fad or a phase, it is a proven way to network and build your business and the best part is that it is free!
Posted in
Social Media, Virtual Assistants
