January 6, 2012
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Technology analyst Gartner, Inc. has come out with it’s hottest mobile applications for 2012. All related to high-end devices ($300 average price tag), the pros at Garner have named their top 10 cutting-edge technologies and trends for next year.
Winning mobile apps are no longer just extensions of online services – they offer specific, unique features that cater to the mobile environment.
“Mobile applications will be a highly competitive marketplace that attracts the interest of many stakeholders,” said Sandy Shen, research director at Gartner. “Increasingly, mobile applications will define the user experience on high-end devices and device vendors that proactively integrate innovative apps and technologies at the platform layer will have the competitive edge.”
Did you know that mobile apps generate a huge amount of revenue ($15.9 billion expected in 2012), but will also drive hardware sales, advertising spending and technology innovation.
Gartner tells us that more and more big brand companies will shift more of their marketing budget to the mobile channel, and experiment with cutting-edge apps. Companies must focus on the latest technology to help their products and services stand out in a highly competitive marketing environment. Here’s the top ten:
1. Context-aware consumer location-based servicesthat take the user’s location, personal preference, gender, age, profession, intention and more, offering a much more-intelligent user experience than basic location services can. Gartner analysts believe context-aware services are a key trend for mobile apps, and location is a key enabler of that.
2. Mobile social networking, the fastest-growing consumer mobile app category of the 19 currently followed by Gartner.
3. Mobile search - advancing price comparisons product information searches to the next level, where apps allow users to take actions based on the result, such as making a call or reservation, buying a ticket, placing an order, and other similar functions.
4. Improved mobile commerce applications that let consumers “check in” to a store to alert a retailer and the ability to add items to a shopping cart simply by taking a photo of an item or bar code in the physical store.
5. Mobile payment solutions that improve ease-of-use and implementation for users without compromising security.
6. More context-aware apps that improve user experiences by using the information about a person’s interests, intentions, history, environment, activities, schedule, priorities, connections and preferences to anticipate their needs and proactively serve up the most appropriate content, product or service.
7. Object recognition (OR) where the mobile camera, as well as other device sensors, will act as a communication tool when OR capabilities are combined with more-traditional app functions, giving users advanced search capabilities and extended entertainment and productivity options.
8. Mobile instant messaging (MIM) that offers new types of unified communication (UC) clients, provided by over the top (OTT) service providers like Skype.
9. Mobile email - Gartner expects mobile e-mail users worldwide to increase from 354 million in 2009 to more than 700 million by 2014, accounting for 10.6 percent of the global mobile user base.
10. Mobile video applications that work with YouTube and other popular video providers, with mobile device manufacturers integrating HD and 3D capabilities in their high-end devices and bundling content pre-loaded or as free downloads through an app store.
Mobile services are all about the user experience. These exciting app trends will continue to focus on what consumers really want for entertainment, productivity and ease of use. We are looking forward to all the new and exciting apps yet to come this year! What app is on your wish list?
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April 1, 2011
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People have been wanting to process credit card payments on the go for years. As with anything, new technology makes it lighter and easier than ever. Take Square for example. It is a small little card reader that you plug into your phone or iPad!
When you sign up for an account with Square, you will get the card reader free in the mail. Then you can start processing payments. There are no monthly contracts or fees or merchant account involved. They do take a cut out of each payment and card swipe but that’s to be expected. The fee’s however are very reasonable; 2.75% for swiped transactions, 3.5% + 15¢ for keyed-in transactions.
Supported phones or devices are iPhone, iPad, iPod touch and selected Android devices but they plan on adding additonal phones in the future. If you have been looking for a tool that can help you process payments on the go check this unique new tool!
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Small Business, Software, Technology, Uncategorized
January 13, 2011
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If you use the Internet, you know about Skype. Skype has actually been around for several years and we are pleased to report that most of the PC crashing, file eating virus problems with early versions have been properly handled and put to rest. Everyone, everywhere is starting to use Skype as a free communications tool that lets Internet users conduct:
- Skype-to-Skype calls
- Video calls
- Instant messaging
- Screen sharing
Skype also has paid services (by the minute at 2.3 cents per minute and by the month at 1.2 cents per minute) that expands the reach to include additional calling features including non-Skype smartphone calling, SMS, call forwarding and a “Skype to Go” number.
Business uses for this amazing platform include video or voice conference calling, which is free when placed Skype to Skype. The latest version, 5.0 gives remarkably clear and quick video relay, even for international video; and it’s free when all members of the conference are Skype members.
You can manage group conversations by assigning topics using a number of tools that can alert members by topic and conference times. Chat and messaging features let you create organized, focused conversations with just the right team members for the topic at hand.
You can also track conversations and create a sense of community between team members and between your team and your clients, even if they are halfway around the world. Check out what Skype has to offer today – it’s easy to use, flexible, and free!
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Resources, Small Business, Software, Technology
November 3, 2010
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If you aren’t using some type of Web analytics and Web usability tool, you should be. Now we have new, free usability tools springing up that are worth checking out and running on your site, even as a test. The latest cool tool is called Youseeble, a brand-new Internet tool that lets you see your Web site the way your visitors do.
Do you have your most important content in the right place? What are your visitors (and potential customers) really looking at? What gets ignored?
Youseeable doesn’t really replace a comprehensive Web analytics tool (Google Analytics is one that you can use for free), but it does let you see how people interact with your Web site, which is really the name of the game these days. Here’s how it works:
- Youseeable records the activity of each visitor then creates three different “heat maps” that show where people go on your site
- The Interaction heat map shows where visitors go and what they ignore; the Attention heat map shows cursor movement; and the Visibility heat map shows what visitors actually see on your pages based screen resolutions and browser differences
- Just insert a couple of lines of segments of HTML code into all your pages, then create a test
- Youseeable also offers a playback function that lets you watch the actions of a real visitor
The real benefit to Youseeable is the ability to take your visitor numbers and actually understand them by looking at the behavior patterns. It’s free to try – all you need to get started is an email address and the ability to add the code onto your pages.
Today’s Web marketers must be relevant, real and responsive. Tools like Youseeable help you create and place content and design to keep visitors on the site and to give users the information and applications they are looking for in Web 3.0.
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September 3, 2010
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If you host small online meetings or conferences, teach online or have any need to share content but don’t want to pay high prices, then you should check out the latest desktop sharing tool – Mikogo.
Mikago lets you share any screen content or application over the Internet with up to 10 users simultaneously. And it’s free for both commercial and private use! Here are some of the applications:
- Web conferences
- Online meetings
- Product demonstrations
- Web presentations
- Remote support
- Team projects
- Webinars
Mikogo comes from BeamYourScreen, who offers a number of Web collaboration solutions. Most of BeamYourScreen’s products are not free – they offer more sophisticated features like a greater number of participants (up to 25), an HTML viewer and live customer support. The free version is great for small, simple applications. All of Mikogo’s features work on a Windows platform – a number will also run on a MAC platform.
Here’s how Mikogo works:
- The organizer initiates a phone conference.
- The organizer starts a Mikogo session, gets a unique 9-digit session ID from the Mikogo server, and distributes the session ID to the participants.
- Participants open their Internet browser, go to www.mikogo.com, and click on “Join Session”. No installations or registrations required for the participants. They simply join the session by entering the session ID.
- A connection is instantly established, and the participants can view the organizer’s screen in real time via the Mikogo viewer window.
Download it here and give the application a try. It’s cool, it’s free and it’s available in several languages.
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