October 17, 2009
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Sell a Painting of Your Services
Have you ever watched a really great commercial that makes you want to run out and buy that product right away? Or have your child run up to you after seeing a toy commercial and say “I need that now!”? Of course we all have that is the power of advertising. So why not use those same concepts when promoting your product.
Paint a Picture
Just like the title states, paint a picture of your service for your clients. Paint a physical picture using descriptive words. Just because I can’t “see” your service in front of me I can “imagine” what it will look like when I am using it.
Believing Is Achieving
Before you try a product or service you want to “see” that it works. Seeing testimonials, reading stories about someone using it, you the owner talking about how great it is these are all great ways to let people know that you and your customers or clients believe in your product.
Make Customers & Clients Have a Graphic Memory
Just because you get the initial sell don’t stop your customers and clients from coming back. Keep drawing them back with the same techniques when updating them about new products or services.
Using these simple techniques can help you get and keep clients coming back to use your product or services time and time again.
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Marketing
