September 28, 2009
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Are you missing out on one of the best marketing tools out there because you think it’s going to be hard to set up? It couldn’t be easier to set up and send out an email newsletter campaign. Here are some tips on getting your message out there and getting readers to come back. Exposure to your target audience helps to establish your brand and increase sales.
Have a Great Format
Making your newsletter look good is easy today with the different programs that are out there to help you build and send out your newsletter. With programs such as iContact, Aweber, 1 Shopping Cart and Constant Contact it couldn’t be easier.
Create Readable Content
We’ve all done it, you sign up for a newsletter and then inevitably you read it once and then either unsubscribe from the newsletter or you just delete as soon as you receive it. To make sure that you keep readers and grow your list make sure your write about what your target audience is interested in, make sure it’s fun and informational and make it personable so that readers can connect with you and your brand.
Leave Your Calling Card
At the bottom of each article make sure that you offer readers a short biography, your website address and all contact information. This way you can make sure that if they like your stuff they can contact you.
Let Readers Be Heard
Make sure you let your readers let you know what they think. Making sure that your readers know that they are valued for their opinion is a great way to keep loyal followers.
Offer The Reader Something
Leave the reader with something, a coupon, a discount or a promotion. No matter how small the offer, you will be surprised how many readers will save your email and actually use it! You can also track how well certain coupons an promotions do and improve or change future newsletters.
If you aren’t doing a newsletter and would like too but too busy, you can always turn to a virtual assistant to set up, maintain and even write them for you. So what are you waiting for?
Posted in
Marketing, Small Business
