May 30, 2010
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If you host telesemiars on a regular basis, having your seminar calls trancribed to help you generate additional income. By having transcribed seminars, you can reach a wide audience while earning extra cash and spreading the word about your company, brand name and seminar’s message. You can generate extra income by selling your message in various forms of printed media to seminar participants and to those who were interested in attending the teleseminar but were unable to make it. You can also offer a transcript of the seminar as an added incentive to those who are attending the seminar, potentially adding additional attendees.
When presenting interesting and relevant material, seminar presenters may tend to use many technical terms, speak fast and with enthusiasm or cover a great deal of material. These are all reasons why seminar attendees would be interested in purchasing a teleseminar’s transcript. Whether the transcript is used for reference or as a guide to share with co-workers, many are willing to pay for the convenience of this most accurate form of note taking.
If planning on writing a book, with information relevant to the teleseminar, a transcript of the seminar would be an excellent addition. This bonus material is a great marketing tool and can be used to promote the book plus the “free” bonus. When advertised to the appropriate audience, combining the book launch with other teleseminars can help cross-promote both mediums and allow for greater book and teleseminar sales.
Another idea for seminar transcripts is to include them in a promotional package. If offering a service, adding the teleseminar’s transcript allows persons ordering or registering for your product or service to gain full access to the missed event. Because the entire seminar is transcribed, it allows buyers to read the transcript in their own time and implement the given ideas or discussed thoughts at their own pace. Throughout the trial and error process, users can refer back to the seminar’s transcript to perfect and refine their techniques. Once satisfied, the transcript can be passed to another person or kept for long-term reference.
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Marketing, Small Business, Uncategorized
April 19, 2010
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Is social networking really as effective as everyone says it is for business? Yes it is, and it is not as hard as you might think! Anyone can implement social networking as part of their businesses, it doesn’t matter if your company is big or small. You might even have some fun with it! Here are a few steps to help you get started.
Create a Niche
Is there a certain part of your business that you are REALLY good at? Highlight it with status updates and connect with individuals and businesses that are in that niche area. For example, a business coach that specializes in small business and entrepreneurs wouldn’t connect with large business and corporate conglomerates that would be ineffective and waste of time. By focusing on the areas and individuals that are your target audience, you will be able to network and expand your contacts.
Plan Out What Your Going to Say
Most social networking platforms let you do what’s called “scheduling” of your profile updates. For example, you may create your updates for the week on Monday and then you can add them into a scheduler like Ping.Fm or Hootsuite . These schedulers will post them on the day that you indicate, that way if you get too busy, you will know that your profiles are still getting updated.
Check Out Your Competition and then Create Partnerships with Them
Sounds crazy, huh? But it’s not. Clearly we all can’t be everything for every client or customer. Let’s say that you are a transcriptionist and you are too busy to help a customer with a project that they need ASAP, why not reach out to one of your competitors to see if they can help? I know it sounds like the opposite of something that you would do but you may be surprised at how well these partnerships work. Referrals as well as knowing how your competitors operate can be beneficial in the long run.
Learn What’s New
Social media is one of those ever changing things that you need to stay on top of. Make sure when you are working on your networking you also spend time on study about what’s new. New platforms pop up everyday and if you stay ahead of the game you will have the upper hand on the latest technology and your clients will appreciate that you are up to date.
The most important step you can do though is every day take 20 minutes to work on your social networking. Schedule it if you have to. Put it on your calendar and set a timer. Making time for it every day consistently will ensure that you are making the connections and fostering them.
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Social Media
